FAIRSHARE: Digital Tools for Farm Advisors.
A 7-million-euro project, co-funded by the European Commission under the Horizon 2020 initiative. Being led by Teagasc, the Irish Agriculture and Food Development Authority, the project brings together 22 partners from 15 countries across Europe. This 5 year project will engage, enable and empower the independent farm advisory community, through sharing of tools, expertise and experiences.
The overarching aim of FAIRshare is to ensure that farm advisors and their organizations effectively use digital tools and services for supporting a more productive and sustainable agriculture.
IFA is leading work package 4: Learning from the adoption of new Digital Agriculture Tools & Services (DATS) by advisors in diverse advisory and farming contexts across the EU.
Special focus will be on co-designing powerful communication and engagement approaches for advisors to advocate and inspire their peers and farmer clients, driving a stronger network for the wider and better use of digital tools.
In 2019, with support from the Ashden Trust, IFA is furthering its activities in understanding the barriers and challenges to innovation adoption in the farming community – running as a thread through all workshops and training we are poling farmers and land mangers as to the blockages, incentives and levers that bring about behaviour change and the adoption of innovation – together with obtaining a better understanding of how farmers learn and where they obtain key information from.
To find out more search: https://www.h2020fairshare.eu/